RESUME

 
Professional ​
info​​

Responsible, Creative and Determined Graphic Designer. Detail oriented professional that works well independently as well as in a team oriented environment. Able to follow directions and take creative feedback. Currently Senior Graphic Designer at Worth Collection LTD.

WORTH COLLECTION LTD.
Senior Graphic Designer, August 2018-Present

Design the print and digital collateral that leave the company. Designing for both Worth New York and W by Worth Facebook, Instagram, Linkedin and Youtube accounts as well as making the posts. Digital work includes: Emails (Sale, retail outlets, weekly, ambassador, email marketing templates for stylists, event invites), Google Ads, Website Banners, Invitations (internal and external), Email Banners, Website Thumbnails, Directories for stylists, and more. Print Work includes: Post Cards, Invitations (internal and external), Gift Cards/Vouchers/Gift Certificates, In-store Signage, Self-Mailers, Posters, Trunk Show Signage and any other requests that come in. 

FREELANCE
Graphic Designer, January 2015-Present

Design both digital and print work. Projects include illustrations,

logo design, app icon design, Snapchat geo filters, invitations,

evites, fliers, website wireframes, print ads, postcards, business

cards, Facebook ads and any other design work requested.

Learned the ability to manage time and projects wisely.

Lacoste
Freelance Graphic Designer, February 2018-March 2018 

Designed all consumer facing creative work (emails, landing pages, display banners, onsite banners). Resized and optimized images files for website. Designed and sliced email and web templates in Adobe Photoshop and made them interactive using Dartagnan. Created vector illustrations using Adobe Illustrator. 

Tommy Hilfiger
Freelance Graphic Designer, November 2017-January 2018 

Designed print collateral for in-store visual training. Photographed apparel to be used for training guides. Resized, recolored, silhouetted, and retouched images in Photoshop. Built visual guides for new store openings. Used Illustrator to create infographic elements. Used Indesign to create image contact sheets, store training guides, infographic brochures and visual concepts. Brainstormed and researched ways to create great visuals for company collateral. 

Vineyard Vines
Freelance Custom Designer, May 2017-October 2017

Drew custom icons and used logos to create custom designs for clients. These items included creating tote bags, ties, scarves, apparel, makeup bags, pocket squares and more. Created merchandise to be sent out for production. Custom items were created to be sold via the NFL, MLB, NBA, NHL, Collegiate bookstores, company stores and used at custom events. 

VINEYARD VINES
Freelance Graphic Designer, March 2015-October 2017

Created lookbooks for Men’s, Women’s, and Kid’s fashion.

Designed both print and digital assets. Created direct mail,

emails, gift cards, and advertisements. Illustrated seasonal

stickers for company brand. Learned the importance of brand

voice and how to follow guidelines. Designed and Illustrated

coloring book pages, Snapchat filters, and Snapchat QR codes.

Brainstormed campaigns. Created promotional material for

events such as the Kentucky Derby and more.

BIG APPLED

​Graphic Designer, September 2014 - January 2015

Designed Facebook fliers, cover photos, profile pictures, ads

and more using Adobe Creative Suite. Designed and created

newsletter templates, website popups, website wireframe

layouts, infographics and additional images needed for the

website. Redesigned company logo and infographic media kit.

MANHATTAN MEDIA
Graphic Designer/ Sales & Marketing Intern. ​July - October 2014

Created email invitations with Adobe Creative Suite. Designed advertisement material for Avenue Magazine. Edited document layouts, business cards, Media kits. Used Microsoft Excel to update databases and create spreadsheets to measure market shares. 

 

BOSTON UNIVERSITY PR LAB
Account Executive for Boston University Police Department. ​Spring 2014

Managed Boston University Police Department’s social media accounts (Facebook, Twitter & Instagram). Designed and distributed promotional material while running promotional events for the department and aiding in strengthening department and student interaction.

 

BOSTON UNIVERSITY AD LAB
Art Director, ​Fall 2013 & Spring 2014

Designed labels for a cookie company’s packaging while working closely with a copywriter and web designer. Developed a wireframe website layout for a financial company as well as a logo, brochure and print ads. Worked closely in a team-oriented environment. 

 

CHUCKIES NEW YORK
Intern, ​June - August 2013 

Designed promotional email templates using Adobe Creative Suite. Created and uploaded content for the company’s Pinterest page and wrote product descriptions for merchandise sold in store. 

 

BAYARD ADVERTISING/ SHERMAN ADVERTISING
Design Intern, ​Summer 2012 & Summer 2013 

Drafted ideas and created both print and digital banner ads using Adobe Creative Suite. Designed promotional product logos, holiday cards, and ads. Resized and edited developed advertisement layouts.

 

LIKEABLE MEDIA
Intern, ​Summer 2011 & Summer 2012

Managed multiple social media platforms for numerous companies. Researched relevant blogs, potential clients and new business for the CEO. Took notes for the CEO during new business, client and partnership calls. Created Facebook ads and monthly analytic reports for company social media pages.

Selected
work​
experience​
Skills

ADOBE PHOTOSHOP

ADOBE INDESIGN

ADOBE ILLUSTRATOR

ADOBE BRIDGE

ADOBE DREAMWEAVER

MICROSOFT WORD

MICROSOFT EXCEL

MICROSOFT POWERPOINT

MICROSOFT PUBLISHER

BEGINNER HTML

MAC/PC

Languages

ENGLISH

 

Freelance Clients

-4BRANDCONCEPTS

-ANN INC.

-BREEZEMONT DAY CAMP

-DESIGNS BY DONNA 

-EPICURED

-FOREVER VIEW FARMS

-ICONIC FOCUS

-KPR

-LACOSTE

-MIRIAM'S KITCHEN

-NYY STEAK

-TOMMY HILFIGER

-VINEYARD VINES

-WARREN TRICOMI

-WHICH LOOKS BETTER?
 

and more...

 

Education
Boston University
Bachelor of Science in Communication
​2010 - 2014

Alexandra is a highly creative and talented graphic artist. The adaptation she created from a photo of my sons was transformed into an eye catching object of art! I am proud to display Alexandra's art in my home! ​

Barbra Pimental

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All works © Alexandra Lifton 2019. Please do not reproduce without the expressed written consent of Alexandra Lifton.